profllka.blogg.se - Policy brief free template word download

clicks, adds to cart, social reach & engagement etc.), just sharing one KPI in your brief helps to increase clarity & focus. The primary KPI we’ll use to measure success is how many times your promo code is used.”Įven if you are personally tracking more influencer KPIs (e.g. In order to track our success & ensure you’re credited for sales, we’ll give you a unique link & promo code. “Our goal is to sell monthly crab stick subscriptions. Choose one KPI that’s easy to understand & supports your goal. Depending on who you’re working with, it could be a good idea to keep the technical language & acronyms to a minimum. Keep in mind that not all creators are familiar with analytics & conversion tracking. What does success look like? Make sure creators understand the goal of the campaign, and which metrics/KPIs you’ll be measuring to determine the success. Here’s where you’ll introduce the specific campaign you want to collaborate for. You could also share (or link to) your media kit & logo here. David Hoos from Outloud Group (an influencer marketing agency) recommends sharing real product reviews: We’ve found that including some example language pulled from real product reviews can help give creators a sense of the practical benefits that a brand’s product provides - and often provides language that resonates deeper with the creators audience. Instead of going into detail here, provide links to where the creator can learn more.Ĭonsider sharing links to pages like About, Team, and Product pages that are relevant. To keep your briefs concise, I’d recommend you write a very short introduction to your company and/or product.

Makes it easier for creators to work with youħ things to include for an effective & concise influencer brief 1.

Shows that you're professional & organized.

Saves time on back-and-forth communications with each creator.

Improves the quality of the content output.

A brief should contain direction & guidelines for content creation, plus business information like goals, company/product information, timelines and more. What is an influencer briefĪn influencer brief is a document that details everything a creator needs to know about working with a brand. Make a copy and customize it for your brand 😄. Not to mention improving the creative output at the same time. Preparing a brief template that checks those boxes is going to speed up your workflow drastically.

Aligning everyone around the primary goal/KPI for the campaign.

Making sure campaign posts are on-brand.

Giving examples & inspiration to make content ideation easier.

The trick is to provide the maximum possible creative freedom, while also: Giving too many requirements & restrictions to creators will make your collaboration appear forced and inauthentic. The best influencer briefs balance out creative freedom with brand guidelines and business goals.